I’m Kayla. I build websites for people who don’t have time to mess with them. Last year, I got on a kick with directory websites. You know, “Find a _____ near me” kind of sites. I wanted fast build times, clean search, and real money from featured spots.
If you want the mile-long version with every screenshot and spreadsheet, I also put together a full teardown of the five real directory builds that goes even deeper than this write-up.
I tried a bunch of tools. Some were smooth. Some made me want to eat cereal for dinner and call it a day. Here’s what I built, what I used, and what I’d pick if I had to do it all again.
If you want an outside benchmark, the yearly rankings over at the Website Builder Awards lay out which platforms are winning on speed, features, and support.
What I Actually Built
- Indy Helpers: a service directory in Indianapolis (plumbers, handymen, cleaners). 1,200 listings.
- AZ Coffee Guide: a cafe directory across Phoenix and Scottsdale. 240 listings.
- River Valley Therapists: mental health pros in my region. 600 listings.
- Indy Playgrounds: parks and playgrounds with filters (shade, bathrooms, slides). 380 listings.
- School Clubs: simple mobile directory for a district. 120 clubs.
I used five different builders. I paid real money. I dealt with real bugs. And yes, I spilled coffee on my keyboard once while fixing a map key. Classic.
WordPress + GeoDirectory (and ListingPro before that)
This was my base for Indy Helpers. I tried ListingPro first, then moved to GeoDirectory. WordPress gave me control. Like, down to the slug and the schema kind of control. That stuff helps with Google.
- Build time: 2 weeks for a solid MVP. Another week for polish.
- Data: I loaded a spreadsheet with 1,200 spots. Import worked fine after I cleaned phone numbers.
- Search: It was slow at first. I added a search plugin, and it dropped to about 0.7 seconds per query.
- Maps: Used Google Maps. The first month was free. The third month was $18. Not bad.
- Money: I sold featured spots with WooCommerce. I set a “bump” to the top for 30 days. People paid.
Good parts:
- Full SEO control (titles, meta, slugs).
- Tons of add-ons. Claims, reviews, forms. You name it.
- Vendors could submit their own listing. I reviewed them first.
Bad parts:
- Updates broke my map once. I had to roll back a plugin. That was a long night.
- Spam hit hard until I turned on reCAPTCHA.
- Hosting matters. I moved to a small VPS to keep it fast.
What I paid: Theme/plugin license was about $70 one time. Hosting was about $15/month. Add-ons added up if I wasn’t careful.
For a deeper look at GeoDirectory, here’s a comprehensive review of the GeoDirectory plugin that breaks down its features, pros, and cons.
Who should use it: You want big SEO, big control, and you’re fine with a little tech.
Webflow CMS + Jetboost (Indy Playgrounds)
This one felt like art class. Pretty pages. Smooth animations. I built Indy Playgrounds on Webflow with collections for parks and features, and Jetboost for live filters.
- Build time: 10 days. Most of that was design and icons, to be honest.
- Data: 380 playgrounds, each with tags like “shade” and “restrooms.”
- Filters: Jetboost gave me live filters and search that felt fast.
- Item cap: I bumped into CMS item limits sooner than I liked and had to prune drafts.
Good parts:
- Design control. It looked like a real brand, not just a list.
- Speed. Pages felt quick on my phone.
- Easy editor mode for my city client.
Bad parts:
- Item caps made me plan around limits.
- Paid listings needed add-ons. I used Memberstack for a test, which worked, but it felt like a puzzle.
- Complex maps took more work than I hoped.
What I paid: About $29/month for hosting, plus Jetboost.
Who should use it: You care about design and speed. Your data set isn’t massive.
Softr + Airtable (AZ Coffee Guide)
This was my “weekend build” that stuck. I used Airtable as my base, Softr for the site, and Stripe for featured spots. I launched the first version in two days. I did it while my dog kept stepping on the power strip. She’s fine. My nerves… less so.
Classified ads have a similar fast-turnover vibe—many of the same tricks carried over when I built three classifieds sites, so peek at that if your directory is heading toward buy-and-sell territory.
- Build time: 2 days to launch. 1 more for polish.
- Data: 240 cafes. Forms fed right into Airtable. I loved that part.
- Search and filters: Good enough for regular folks. Tags like “open late,” “outlets,” “quiet.”
Good parts:
- Fast to build. Like, so fast.
- Vendor edits were simple. I sent them a link; they updated their own info.
- Easy paywall for featured spots.
Bad parts:
- SEO tools were lighter. I got traffic, but not like WordPress.
- Big lists made maps feel heavy on older phones.
- Airtable record caps meant I had to clean old stuff often.
What I paid: Around $49/month when I added user roles and payments.
Who should use it: You want to ship fast and keep data sane. Great for niche city guides.
Bubble (River Valley Therapists)
This one was the most custom. I built filters for insurance, booking rules, claims, reviews, the works. It was real software, not just a list.
Need job-board functionality? A lot of the patterns overlapped when I built four recruitment websites, especially around applications, roles, and approvals.
- Build time: 6 weeks. I felt proud and tired.
- Data: 600 therapists. Complex filters. Lots of “if this, then that” logic.
- Members: Claim listing, upload license docs, display badges after approval.
Good parts:
- Total control. I built flows that other tools couldn’t.
- Secure roles and dashboards for providers.
- Can grow into a real app.
Bad parts:
- Responsive pages took time to get right.
- I had to watch workflows to keep them fast.
- Costs went up as traffic grew.
What I paid: I started at about $29/month. When traffic grew, I moved up to a higher plan.
Who should use it: You need real logic, bookings, roles, real app vibes.
Glide (School Clubs app)
This was mobile-first and very cozy. Data in a sheet. App felt like a phone app because… it kind of is.
If your mind jumps to swipes and matches, I once built a dating website and many of the mobile-first lessons from Glide carried over—especially around onboarding and real-time updates. For a consumer-eye view of how those lessons translate to an existing platform, the deep-dive article Is Instabang a good dating site? lays out real user experiences, feature rundowns, and safety insights so you can decide whether it’s worth your time before you ever create an account.
Local hookup directories are another spin on the same framework—just swap “cafés” for “date nights” and tighten privacy controls. A live small-city example is the Tooele, Utah board on OneNightAffair, where you can see how a “skip the games” style marketplace organizes listings, filters, and safety notes to monetize niche, location-based classifieds effectively.
- Build time: 1 day.
- Data: 120 clubs, with leaders, times, rooms, and a “meets today” toggle.
- Sharing: QR code on posters. Kids got it fast.
Good parts:
- Great on phones. Perfect for school or events.
- Filters and search felt instant.
- Simple admin panel for staff.
Bad parts:
- Not strong for SEO. It’s more an app than a site.
- Complex maps and big lists can feel cramped.
What I paid: Free to start. Paid when we needed logins.
Who should use it: You want a mobile directory that people use in the hallway or on a bus.
Speed Bumps I Hit (So You Don’t)
- Maps cost money after a point. I paid $18 one month on Google Maps. Keep an eye on calls.
- Dirty data hurts. I had “St.” and “Street” and “Ste.” all at once. Pick a style and stick to it.
- Spam is real. Use reCAPTCHA and email checks. It saved me hours.
- Photos matter. Listings with real photos got more clicks. Stock