If you’re a HomeSmart agent and you want a clean site fast, yes. It’s simple. It’s stable. It gives you the core tools you need. If you need deep custom design, go with WordPress and an IDX plugin, and link your brand there. For a broader look at how other platforms compare, check out the latest rankings on WebsiteBuilderAwards. I keep mine on the HomeSmart builder because it’s quick and it matches my day-to-day.
For most agents, the turnkey templates and IDX-ready designs available through HomeSmart SmartSites let you launch a polished site in minutes without touching code.
Earlier this year, I rebuilt a home-builder website, and the lessons from that teardown convinced me that simplicity and stability trump flashy add-ons every time. For an unfiltered look at how no-code drag-and-drop tools hold up when you build real client sites, you can skim my honest take after building with several WYSIWYG website builders. If you’d rather see how the platform stacks up in real-world move-over scenarios, check out the performance notes from when I tested multiple builders for smooth transitions. And if you’re browsing for design inspiration, here are the best home builder websites I actually use as a benchmark before hitting publish.
One last tiny tip
Write for a tired person on a phone. Short lines. Clear buttons. Real photos. A friendly form. That’s it. That’s how I edit my HomeSmart website, for real people who just want to find a home. Pair those quick-hit UX tweaks with the visibility boost you get from HomeSmart Enhanced Listings and your properties stand out even on a small screen.
If you’d like to see exactly how I apply those micro-rules inside the HomeSmart dashboard—spacing, buttons, and all—here’s my step-by-step HomeSmart editing walkthrough that you can mirror in ten minutes.
When I'm texting new leads who opted into a property alert, I’ll often drop in a single emoji to soften the sales tone—but you need to know which icons read as professional and which cross the line. Before you accidentally send a suggestive peach or eggplant, skim this emoji cheat sheet to decode the hidden meanings behind the most common symbols, ensuring every message feels welcoming rather than awkward.
If you ever wonder what an overtly casual—or downright explicit—pitch looks like when there’s zero expectation of professionalism, glance at a local “no-strings” classifieds board such as Skip the Games West Haven to see how raw, unfiltered ads read in that context; the contrast will help you fine-tune your own copy so it stays friendly, on-brand, and client-appropriate.